Monday Learn
During the course, specialists will gain knowledge about advanced digital methodologies, as well as learn how to build high-quality communication with all involved units. The course helps to enhance leadership competencies and to improve their position as a group leader in the company.
Digital is a cross functional discipline that requires a broad outlook and diverse competencies from a specialist. It is impossible to implement a successful digital project in a company alone, it requires attracting many resources and working effectively with contractors to achieve mutual understanding.
How to set goals in digital in the conditions of the customer-centric approach and monitor goals achievement
How to build a strategic process in a team and to establish effective communication with contractors
How to take into account the features of a rapidly changing external environment and plan your actions based on possible threats
The focus of the program is fundamental knowledge plus space for practice. Students will work on their own projects and the teacher will provide individual mentoring on home work.
marketers, brand managers, marketing team leaders who are ready to take on leadership functions, lead the team, initiate positive changes in the company
Anna
Lipskaya
Marketing
launched author's digital training program for global and local agency clients in Russian and English
performed author's courses on media planning and online advertising at Belarusian State University (Minsk, Belarus)
implemented precision marketing approach for agency clients with implementation through various channels (user acquisition, user retention, influencers)
key competencies: precision and data-driven marketing, organization management, strategic and tactical planning, operational management
managed the development and implementation of digital strategies for brands in Belarus and Kazakhstan (EFES Anadolu, Danone Belarus, Danone Kazakhstan, Dodo Pizza Belarus, Burger King Belarus, Atlant-M Belarus)
12 years of experience in media communications; 8 years of company management experience; 5 years of leadership in Monday digital agency
10 lessons
20 hours
Anna Lipskaya
Тренды и тенденции в диджитал: как все это работает, как искать настоящие тренды, где искать инсайты диджитал-потребления
2 часа
Персонализация, sustainability, customer-centric, etc
Как работать с источниками информации
Гугл-тренды, Яндекс вордстат, рекламные системы прогнозов
Место диджитал в бизнесе: как разным функциям организации эффективно взаимодействовать в digital-first бизнесах
2 часа
Диджитал-зрелость организации: как ее определить и как действовать, исходя из своего нынешнего положения.
Как учитывать стадию диджитал-зрелости своей организации при выставлении целей.
1
2
Trends in digital: how it all works, how to look for real trends, where to look for digital consumption insights
2 hours
Personalization, sustainability, customer-centric, etc
How to work with information sources
Google trends, Yandex wordstat, advertising forecasting systems
Digital's place in business: how different functions of an organization can effectively interact in digital-first business
2 hours
Digital-maturity of the organization: how to define it and how to act based on your current situation
How to take into account the stage of digital maturity of your organization when setting goals
1
2
Goal setting in digital: how to set goals in digital correctly and how to predict work efficiency
2 hours
Cascading goals from business to digital. OCR and KPI
Performance trap: reducing investment into building knowledge, we kill the chances of meeting the KPI in a year
What indicators should you pay attention to when working with the following types of companies:
  • brandformance
  • performance
  • retention
Approaches to the audience in digital: how to make business growth points out of the audience
2 hours
Precision marketing for user acquisition
RFM segmentation for user retention
3
4
Tools: how to choose a relevant channel and tool for better contact with the audience and not to screw up
2 hours
How to evaluate the effectiveness of SMM, media campaigns, performance. Web analytics systems.
How to build an analytical framework in a team.
Performance analysis in digital: how to understand that digital has worked effectively (or not)
2 hours
User acquisition
  • video
  • display
  • social networks
  • influencers
User retention
  • emai
  • messengers
5
6
Team communication: how to effectively interact with teams and stakeholders in an office and remote environment
2 часа
Classical and investment approach to digital budgeting
How to implement an investment approach to the budget
Approaches to digital split formation: 70 — 20 — 10
Media planning and media plans
The stages of drawing up a media plan and the rules of budget allocation
Team communication: how to effectively interact with teams and stakeholders in an office and remote environment
2 hours
Management styles and roles in the team.
Distribution of authority and responsibility in the team.
Rules for effective communication in distributed teams.
Digital etiquette.
7
8
Digital strategies: how to design and fill a strategic model (and cookies will be canceled soon)
2 hours
Types of Strategic Approach (strategic safari)
Classical understanding of strategy and 3D model of strategy
Building advanced strategies for cookieless world
The crisis is about “when”: how to survive and act in it
2 hours
VUCA- and BANI-world: how do they differ and what skills are required from managers
Crisis management as the management of relations with stakeholders
Phases of the crisis
Typology of crises
Development of anti-crisis plans in the organization
9
10
Диджитал-стратегии: как проектировать и наполнять стратегическую модель (а ведь скоро отменят cookies)
2 часа
Типы стратегического подхода (стратегическое сафари)
Классическое понимание стратегии и 3D-модель стратегии
Построение опережающих стратегий для cookieless world
Кризис — это про “когда”: как в нем выживать и действовать
2 часа
VUCA- и BANI-мир: чем отличаются и каких навыков требуют от руководителей
Управление кризисом как управление отношениями со стейкхолдерами
Фазы кризиса
Типология кризисов
Разработка антикризисных планов в организации
9
10
Тренды и тенденции в диджитал: как все это работает, как искать настоящие тренды, где искать инсайты диджитал-потребления
2 часа
Персонализация, sustainability, customer-centric, etc
Как работать с источниками информации
Гугл-тренды, Яндекс вордстат, рекламные системы прогнозов
1
Trends in digital: how it all works, how to look for real trends, where to look for digital consumption insights
2 hours
Personalization, sustainability, customer-centric, etc
How to work with information sources
Google trends, Yandex wordstat, advertising forecasting systems
1
Digital's place in business: how different functions of an organization can effectively interact in digital-first business
2 hours
Digital-maturity of the organization: how to define it and how to act based on your current situation
How to take into account the stage of digital maturity of your organization when setting goals
2
Goal setting in digital: how to set goals in digital correctly and how to predict work efficiency
2 hours
Cascading goals from business to digital. OCR and KPI
Performance trap: reducing investment into building knowledge, we kill the chances of meeting the KPI in a year
What indicators should you pay attention to when working with the following types of companies:
  • brandformance
  • performance
  • retention
3
Approaches to the audience in digital: how to make business growth points out of the audience
2 hours
Precision marketing for user acquisition
RFM segmentation for user retention
4
Tools: how to choose a relevant channel and tool for better contact with the audience and not to screw up
2 hours
5
User acquisition
  • video
  • display
  • social networks
  • influencers
User retention
  • emai
  • messengers
Performance analysis in digital: how to understand that digital has worked effectively (or not)
2 hours
How to evaluate the effectiveness of SMM, media campaigns, performance. Web analytics systems.
How to build an analytical framework in a team.
6
Team communication: how to effectively interact with teams and stakeholders in an office and remote environment
2 hours
Classical and investment approach to digital budgeting
How to implement an investment approach to the budget
Approaches to digital split formation: 70 — 20 — 10
Media planning and media plans
The stages of drawing up a media plan and the rules of budget allocation
7
Team communication: how to effectively interact with teams and stakeholders in an office and remote environment
2 hours
Management styles and roles in the team.
Distribution of authority and responsibility in the team.
Rules for effective communication in distributed teams.
Digital etiquette.
8
Digital strategies: how to design and fill a strategic model (and cookies will be canceled soon)
2 hours
Types of Strategic Approach (strategic safari)
Classical understanding of strategy and 3D model of strategy
Building advanced strategies for cookieless world
9
The crisis is about “when”: how to survive and act in it
2 hours
VUCA- and BANI-world: how do they differ and what skills are required from managers
Crisis management as the management of relations with stakeholders
Phases of the crisis
Typology of crises
Development of anti-crisis plans in the organization
10
Диджитал-стратегии: как проектировать и наполнять стратегическую модель (а ведь скоро отменят cookies)
2 часа
Типы стратегического подхода (стратегическое сафари)
Классическое понимание стратегии и 3D-модель стратегии
Построение опережающих стратегий для cookieless world
10
By cooperating with Monday Learn, we are pleased to increase the level of our expertise thanks to the involvement and professionalism of the guys and the interest of our marketing department team. Regular ...
Alexandra Savras
Head of Trademark Department, EFES Kazakhstan
Our brand managers and specialists feel much more confident
Alexandra Artsiomenko
Our brand managers and specialists feel much more confident, Alexander Artemenko, At our request, the team has developed for us (Efes Kazakhstan company) an excellent training program for internal ...
Marketing manager, EFES Kazakhstan
Improving knowledge about the consumer allows you to achieve tangible results
Dinara Eleuova
Online Marketing Specialist, Beiersdorf Kazakhstan
The training was only good for our team. There is more understanding of how everything works in digital, and when you understand how everything works, it means that you understand what the budget goes for. I definitely recommend the courses. I will still watch something for myself, since digital, as for me, is a constant study.
It became clearer how digital works and what the budget goes for
Danil Bukreev

Digital manager, Belvinngroup, Belarus
Our large brand team expanded and deepened its understanding of Internet channels and tools, we were able to formulate goals and objectives for working with digital; in addition, we received working frameworks for media planning and analysis of the effectiveness of advertising campaigns.
After training, I see a qualitative improvement in the planning processes of digital activations
ИП Липская Анна Александровна. Зарегистрирована Минским Горисполкомом 20.06.2022 УНП 391965206
Адрес: 220066, г. Минск, ул. Уборевича, 20-13. Телефон: +375 33 638-09-41. e-mail: anna.lipskaya@mondaylearn.online. Режим работы: онлайн-оформление заявок — круглосуточно.