launched author's digital training program for global and local agency clients in Russian and English

Marketing

Anna
Lipskaya

12 years of experience in media communications; 8 years of company management experience; 5 years of leadership in Monday digital agency

managed the development and implementation of digital strategies for brands in Belarus and Kazakhstan (EFES Anadolu, Danone Belarus, Danone Kazakhstan, Dodo Pizza Belarus, Burger King Belarus, Atlant-M Belarus)

performed author's courses on media planning and online advertising at Belarusian State University (Minsk, Belarus)

implemented precision marketing approach for agency clients with implementation through various channels (user acquisition, user retention, influencers)

key competencies: precision and data-driven marketing, organization management, strategic and tactical planning, operational management

Daria
Goncharik

Strategy

10 years of experience in strategic marketing

DipM MCIM, Marketing Strategy Expert, Member of the Royal Institute of Marketing (London)

professional background: complex products in B2B with a long purchase cycle and products in B2C with high competition and strict legal restrictions

as Head of Marketing at Rozum Robotics, she developed and implemented a strategy for promoting barista robots to Saudi Arabia, the UAE, and Europe, participated in the launch of the world's first franchise of robotic coffee shops under the Cubo brand, and "packaged" a complex technological product

in the position of Head of Marketing at Dodo Pizza Belarus, she led the expansion of the franchise in the country: plus eight new restaurants, more than 70 promotions and promos through offline and online channels; adapted the marketing strategy in the conditions of COVID-19

as Director of Marketing and Business Development of the Aptekar chain, she activated the potential of the network's customer base (loyalty program reform, revenue growth and average purchase receipt), conducted a comprehensive rebranding and a change in the format of pharmacies

in the position of Marketing Director of SBH Law Office (Law Firm "Sysuev, Bondar, Khraputsky") conducted a comprehensive rebranding of the company, conducted more than 150 events supporting the company's expertise, developed a matrix of products

as an independent marketing consultant, she worked with businesses in the following areas: construction and design, production and sale of building materials, e-commerce, video and photo production, beauty, FMCG

key competencies: strategic planning, internal and external marketing analysis, goal setting and development of competitive strategies, developing positioning and working with a client's portrait through the prism of value creation, setting up business processes in marketing, marketing as management